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Color Printing by Number

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Large inkjet printer working multicolor CMYK on a vinyl banner.

Five years ago, color printing may have seemed out of reach for many small and medium-sized businesses. Color printers were seen as expensive and inefficient. As with all technology, color printers have evolved.

Businesses in every industry have found that in-house color printing is not only cost-effective, documents printed in color attract more attention and carry your brand further. If your organization has an eye for numbers, here are some statistics to keep in mind as you make up your mind about in-house color printing.

Attention

If your business is still printing all documents in black and white, you could be passing up the chance to grab and retain your reader’s attention. Studies show that color increases a reader’s attention span and recall by 82 percent. Consider all the documents your company is printing internally and externally. Do you want your boss or employees to read a long report? Are you hoping to gain or retain customers by sending marketing materials via mail or distributing them after a meeting? Not only is your audience more than 50 percent more likely to pick up a full-color piece of mail, they’re more likely to understand and remember what it says. Comprehension could increase by 73 percent when a message is portrayed in color.

Savings

Color printers used to be considered too expensive and inefficient for a typical office space. However, today’s color printers are optimized for high-quality, efficient use. Color ink is not as expensive as it used to be, and printers use less ink per print job than they used to. Newer systems can also print documents with high-quality color images within a fraction of the time it took in the past. Additionally, businesses save money by having an in-house color printer and sourcing materials themselves, instead of outsourcing printed materials and footing the bill for extra costs associated with using a print shop’s services. You’re also able to print the exact number of copies you need.

Efficiency

Did you know that documents printed in color can actually make your employees better at their jobs and customers happier? Color reduces errors by 80 percent, and readers can find information in a document up to 70 percent faster if it’s in color. This means that documents that are highlighted and color coded could help employees properly enter information and spot errors in forms, and do so faster. Similarly, your business can influence the information that stands out to customers by using color to send a message and emphasize portions of a document. From a workplace performance perspective, having a color printer in your office saves you time and energy on print jobs.

Sales

Since color documents capture and retain audience attention, your business’ bottom line could receive a boost. Colors convey meaning and emotion, all of which are layered into your organization’s logo and marketing materials. These portrayed values impact viewers immediately, and most consumers form opinions within 90 seconds of their initial interaction with a brand. Between 60 and 90 percent of that first assessment is based on colors alone. Not only are color documents portraying your organization’s values and capturing attention, documents containing color can increase brand recognition by up to 80 percent.

Infomax can help your business find a multifunction color printer that fits your organization’s needs and budget. Start a conversation with us today at InfomaxOffice.com.

Why UV Gel Ink Is the Best Technique for Large Format Printing

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Large format printing jobs need to have a level of craftsmanship many other printing jobs don’t require. Banners, posters, trade show displays, window graphics and other wide format printing projects are often meant to be displayed and have more permanence than other documents a business regularly prints.

The quality of the product begins with one of the most elemental components: the ink. UV gel ink is revolutionizing large format printing by providing outstanding image quality, efficiency, cost savings and safety measures.

The efficiency of UV printing has appealed to professionals for several years. When printer ink hits the substrate — or base material — UV lights closely follow, curing the ink. Now, UV gel ink is making a preferred method even better.

Canon introduced its UV gel ink in 2016, and the Canon/Oce Colorado is one of the best large format printers on the market using UV gel ink. The ink is in a gelled, solid state when at room temperature. When heated, it turns liquid enough to be jetted by inkjet printheads and transferred onto the substrate. Commercial printers consider UV gel ink the Cadillac of printing methods. Here’s why.

Quality

The image quality provided by UV gel is second to none. When the ink hits the media on which it’s printed, it reverts to a gel. This means that there is no overlap between ink droplets, but the droplets are able to seize onto the substrate. Colors don’t bleed into each other or across the material, so the image maintains vibrant color with crystal-clear quality.

The technology also works when printing on a variety of media, allowing image quality upgrades on wallpaper, wall and floor graphics, light coverings, window film, canvases, fabric and vinyl banners and posters and many other materials.

Efficiency

Because the curing process is so quick, machines are able to print at extremely high speeds, which is important for production printers who know that time is money in the commercial printing industry. The LED-UV curing system is able to move independently from the printing carriage. This ensures that curing is uniform and doesn’t slow down the printing process.

Printers also use up to 40 percent less ink when outfitted with UV gel ink because less ink soaks into the material, according to Canon.

Cost savings

Not only can companies save on ink costs with this new technology, but they also could save on energy costs. The low temperatures used in the curing process make the machine more energy efficient. Additionally, the ink allows printers to use the most cost-effective materials because the gel adheres well to a vast majority of substrates. The gel ink also doesn’t contain water, and the lack of heat used in the curing process means that there is no swelling or damage to the printing media.

Safety

Because it contains no water and exists in a gelled state, UV gel ink cannot splash or spill like regular ink. This feature means the ink doesn’t pose as much of a risk to employees. The gel ink is also low-odor, making it safe for constant use in a closed workspace.

The Colorado series of Canon/Oce printers has some of the best models on the market that use UV gel ink. To learn more about how UV gel ink and the Colorado printer can revolutionize your production printing process, message us at InfomaxOffice.com.

The Future of Printing in 2019

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The last decade has brought numerous changes in technology and how it affects an office workspace, and the last year of 2010s will be no different. Though consumers often think of how technological advancements affect their computers, many overlook a process they complete daily: printing. We asked Greg Bailey, Infomax’s director of sales, to discuss printing trends in 2019. Here are some of those trends.

Security

Cyberthreats keep pace with the growing number of devices connecting to the internet. All businesses print confidential information, such as employees’ or customers’ personal information, sensitive company data or financial documents. It’s possible for hackers to tap into networks and see documents that are sent to presses. For these reasons, security is going to be one of the biggest demands in the printing industry for years to come, Greg said. Infomax’s printer and document management services provide multiple layers of protection.

Pay-as-you-go models are going to be more popular in coming years so clients have more flexibility in printing and know budgeting costs before they complete a print job. The perk is that businesses and administrators can monitor who is printing and which types of documents are printed. For some of these models, users will sign in before printing or use an ID badge to collect classified documents. Infomax’s print services also track and allow usage-based billing for individual clients, departments or projects so companies know where much of their printing costs originate. Additionally, more printers have document capture services that are adding more security by storing sensitive documents when they are printed. Print-to-voidance — which prevents sensitive documents from being stored on a system after they’re printed — could also gain in popularity. 

Artificial intelligence

Technology continues to advance, no matter the medium or method. Printers are no exception as artificial intelligence enters the industry. AI is generally defined as the ability of a machine to imitate intelligent human behavior. Though it might sound fanciful, AI technologies are already helping to make printing processes more effective and efficient.

Printers already use AI to automate more routine tasks, freeing up time for employees to work on more strategic work. Some of those routine tasks include direct mail and catalogs, according to Xerox. As more data about mail recipients becomes available, AI can use data to create more relevant content in mailings to specific recipients. Additionally, software allows a printer to optimize document layouts to minimize waste. Data about a printer also can be sent back to manufacturers to compare data to expected performance, determining if software updates or adjustments need to be made. However, the use of AI in the industry is not yet widespread.

“Manufacturers are beginning to use artificial intelligence, but they’re still in the infancy of that,” Greg said. “There are peaks and valleys.”

Flexible format

Though it used to be a luxury, color printing has taken over. Businesses and their clients want the eye-catching visuals that come with color-printed products. And inkjet printers reign supreme in their abilities to create crisp visuals as well as text-based documents. The next few years will also bring a growth in large-format printing that allows marketers to reach a bigger audience through printed banners, stickers and posters. Clients will have easier accessibility to large format printers, such as the Canon Oce Colorado, one of the large-format printers Infomax currently has in the showroom.

Changing technology

Here’s one thing we can always count on: technology will advance. Many businesses want to stay on top of current trends and outfit their offices with updated systems that save money, perform better than previous models and provide more security. That’s why Infomax provides printer leasing options for their clients, and Greg said he only expects that program to gain in popularity. Most clients take advantage of that program and upgrade their presses after a few years.

Call us today to learn more about our printing services at 1-800-727-4629.

Ink Colors Explained

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Ink colors can seem complicated—a set of cryptic codes that determine your final color result. The color consistency these codes support is important to reinforce your brand and coordinate matching collateral. Let’s take a look at how ink works in the “black box” that is a modern commercial printer.

CMYK / Full-Color Printing / 4-Color Printing
CMYK is easily the most popular color printing model, providing a wide range of color in a small machine footprint. In CMYK, four ink colors are combined to create a final color. Cyan (C), magenta (M), yellow (Y), and black (K) are each housed in their own cartridge. Using a process called halftoning or screening, tiny dot patterns of each component color are mixed on a printing plate and then transferred to paper. The tiny dot patterns, made from the four inks, determine the color we perceive at regular magnification.

Spot Color / Solid Ink
For short runs and promotional products, spot color can be the best tool. A combination of 14 base colors are mixed according to Pantone’s formula (Pantone Matching System, or PMS) to achieve the final color. Pure spot colors are crisper than CMYK’s dots, and some very bright colors aren’t possible in CMYK.

Choosing and Converting Colors
The Pantone Process Color Guide has Pantone Color Charts that provide the “recipes” for PMS ink colors. Keep in mind that different media and coating/finishing options affect the final appearance of printed color, so different recipes are needed for each in order to get the same side-by-side printed result. The Pantone Bridge Guide also provides recipes; it is a dual ink chart used to match PMS color with CMYK color. The Bridge Guide provides side-by-side comparison of PMS formulas and their CMYK equivalents.

Color is power: it commands attention, provides emotion, and reinforces your brand. With the right combination of ink colors and media, your final result will truly shine. Contact Infomax Office Systems to maximize the impact of color for your company.