Color printing is essential in the workplace. A simple equipment upgrade to accommodate color is surprisingly affordable, and it nets both measurable and intangible benefits for virtually any business in any industry. Here are just a few the ways printing in color can help your business gain a strategic advantage over the competition.
Detail and Quality
Color images can pack more detail into the same space as their black and white counterparts. They add dynamics and entire dimensions to any message, and the color is able to capture detail that improves overall image quality. Remembering that printing is ultimately just another form of communication, these are important facts. Any printing that is intended to convey instructional or emphatic information is more effective when presented with color. In fact, a great deal of research has investigated the topic, and the results are clear: color messages are 65 percent easier to understand than black and white. This leads to an 80-percent reduction in error and a 3.9-percent drop in failure costs. In this way, color printing can easily save money in long-term operational costs.
There is a more obvious reason to use color: it’s prettier. This is easy to dismiss until you dwell on it for a moment. In terms of advertising and attention grabbing, color will obviously do better than simple monochromatic approaches. The same studies that looked at interoffice impacts also compared the effects of color on customers. Color printing increases readership by 55 percent. This applies to promotional emails and static advertisements (like billboards, posters, or fliers). Implementing color designs also improves brand recognition by 80 percent and boosts attention span and recall by 82 percent. These are large numbers that show color’s aesthetics will nearly double your returns on any given outreach to customers.
These statistics are powerful, but a business always has to consider their bottom line. If the cost of color printing isn’t returned to a company, then there is little reason to invest in it. This argument crumbles pretty quickly—except in terms of plain-text documents, color printing averages a lower cost per page than monochrome. There are obvious exceptions to this, but generally speaking, a high-resolution black-and-white photo is more expensive to print than its color counterpart. This loops back to packing more information in a given space. For any particular image, a monochromatic print requires more dots per inch to convey the same quality as a color print. So, unless you are printing a word-only document (which probably doesn’t need to be more than an email), you save money by going with color.
If you want to push your business to the next level, there is little reason to avoid a color upgrade to help you do so. It isn’t a business expense, it’s a savvy investment. Contact Infomax Office Systems today to find the right color printer for your organization.